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Guest blogging, in particular, is one of the most effective ways of building a popular blog.

Now, that’s not to imply all link directories are bad. Here’s why: Remember how I said Google is always getting smarter?

If you’re submitting your blog to a highly targeted directory that’s reviewed by an actual human being to make sure all of the sites listed are top-notch, you might still get some benefit from it, because you’re surrounded by other valuable sites. Well, the reason article marketing was so popular is you could take one of your blog posts, spin it into five different variations, and get a few dozen links back to the post.

No, it’s nothing major, but it grows with every new post you publish, and you can see Google becoming a major source of traffic for you in the future. Poof, every single post and page of your blog disappears from Google. I had also started selling text links on my site – another big no-no. I thought everything I was doing was totally legitimate. You could submit your blog to and a few industry-specific link directories, and you get a quick boost in your search rankings. If your blog is about surfing, then it makes sense to be included in all the link directories about surfing. here’s the problem: Google looks at the web as consisting of “neighborhoods.” If your blog is frequently mentioned next to trusted, authority sites, you’re part of a “good neighborhood.” If all your links come from pages linking to thousands of junky sites, on the other hand, you’re part of a “bad neighborhood.” Which one do you think link directories are? Because anyone can submit their site, most link directories become nothing more than a repository for junk.

About seven years ago, my first blog, Real Estate Answered, was blacklisted by Google. Once upon a time, Google didn’t penalize people for making mistakes. The problem is, remember how I said Google is always evolving? That doesn’t speak well to the quality of the directory. If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site. Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy.Did you know Google can make your blog disappear from its search results? I could still access it by typing in the URL, but the steady stream of search traffic stopped. Knowing what I know now, I totally deserved it, but at the time, I felt like a mugging victim. That’s why it’s so important to learn what the rules are. Every year or two, they also roll out major updates that cause huge shifts in search engine rankings for nearly everyone on the web. Getting a link from them is kind of like going to a job interview with a letter of recommendation from a well-known crack dealer. For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.One day, you’re getting a nice little trickle of traffic to a few of your posts. I’d just spent three months and hundreds of hours writing sixtysomething articles on real estate investing, but Google erased all that effort in a heartbeat. Well, I can’t know for sure, but it was probably because I was paying guys in the Philippines to submit my site to a bunch of shoddy link directories. Matt Cutts, on behalf of Google Link directories are, by far, one of the most misunderstood parts of SEO Once upon a time, they were an essential piece of any campaign to launch a new site. When considering submitting to a directory, I’d ask questions like: – Does the directory reject urls?

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