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It makes money from selling ads, as well as upgraded memberships to put local listings at the top of search results.Take away all of the dating hoopla, and Plenty Of Fish is essentially a huge online community, and like most online communities, the value comes from its size.

(Source: Wikipedia) Oh, and did I mention it’s free?

Plenty Of Fish doesn’t appear to have nearly the flashy technology or depth as, say, Match.com, but it doesn’t need to.

Here are four such sites, as well as lessons we can learn from them: By today’s standards, e Bay did everything wrong.

Back in 1997, they plastered the site with banners, browser buttons, and a cluttered logo that breaks the rules of good logo design. EBay knows this, and so the entire website is designed to help them.

There’s something comforting about a homely design. ” In fact, these ugly sites have gained such a fanatically loyal audience over the years that their owners wouldn’t of updating their design today.

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The average site portrays a kind of “mom and pop” flair that instantly lowers people’s built-in B. They pride themselves on a site that may not be much to look at, but it’s incredibly easy to use and understand.

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